🚀 GEO: The Future of Getting Found (And Why Facebook Ads Still Matter Too)

Sam
Sep 08, 2025By Sam


Ever argued with Siri? Or asked ChatGPT for an answer, only to wonder:
“Why that business and not mine?”

Welcome to the world of Generative Engine Optimization (GEO) — the new way to make sure your business doesn’t get ghosted by AI search.

 
🤖 What Is GEO, Anyway?
Think of GEO as SEO’s cooler, smarter cousin.

SEO was all about keywords, backlinks, and making Google happy.
GEO is about making sure AI assistants, chatbots, and smart search tools can understand who you are and recommend you.

Here’s how:

✅ Schema markup → like giving AI your business “cheat sheet”
✅ AI-friendly content → Q&As, service info, reviews
✅ Credibility signals → directories, ratings, mentions
When people ask ChatGPT, Perplexity, or Bing Copilot “Who installs EV chargers in Manchester?” → your business needs to be the one AI picks.

 
Where Facebook Ads Come In
Now, GEO is powerful… but it’s not instant.
It’s like planting trees 🌱. Great for the long game.

That’s why pairing it with Facebook Ads is genius:

🚀 Instant visibility (leads flowing in tomorrow)
🎯 Laser targeting (right people, right location, right now)
💰 Affordable (we’ve seen leads as low as £2.19 in 24hrs)
Together → GEO builds future visibility, Facebook Ads deliver today’s customers.

 
🕶️ Quirky Example
Imagine if your business was at a party.

SEO is the person standing by the wall hoping someone notices them.
GEO is the one who prepped by telling the host their name, what they do, and why they’re awesome (so the host introduces them to everyone).
Facebook Ads? That’s the person walking in with a megaphone saying:
“HEY, I’ve got what you need — right here, right now!”


Which combo wins? Yep. The last two.

 
🎯 Why You Should Care (Right Now)
AI is already changing search — if you’re not visible in it, you’re invisible.
Paid ads still drive the fastest ROI, especially for small businesses.
GEO + Facebook Ads = a future-proof growth engine.
 
👉 Want to know if your business is GEO-ready?
Drop us a message or comment INFO and we’ll show you how to:

Get visible in AI search
Start generating leads tomorrow
Do it without agency fluff or crazy retainers


Because at 99Ads, we believe ads should be affordable, effective, and maybe even a little fun 😉.