How AI Tools Are Revolutionizing the Search Experience

🔍 How AI Tools Are Changing the Way We Search

For years, Google has been the go-to place for answers. But AI tools like ChatGPT, Claude, Perplexity, and Microsoft Copilot are changing the game.

Links vs Clicks

Google shows you a list of links to click through.
AI tools? They give you a direct, conversational answer in seconds — no need to scroll through 10 blogs.

👉 Example: Instead of searching “best Facebook ad strategies 2025”, you can ask ChatGPT and get a structured strategy instantly.

Personalization
ChatGPT remembers your context. Ask it for “ad strategies for a plumbing company in the UK” and it will tailor the answer. Google personalizes results too, but far less interactively.

Multi-Source Summaries
Tools like Perplexity AI pull from multiple sources and cite them directly. This saves time on research, especially for niche topics like ad performance trends.

Task Completion
Google helps you find info, but you still have to do the work.
ChatGPT & others can actually create the asset (ad copy, spreadsheets, blogs, code) — merging search + productivity.

 
📊 Numbers That Prove the Shift
27% of Gen Z now start product searches with AI tools instead of Google (Statista, 2024).
Perplexity AI hit 10M+ users in 2024 with explosive growth.
Google’s own memos admit AI assistants threaten their search traffic.
Microsoft’s Copilot boosted Bing’s market share for the first time in years.
 
⚖️ Why Google Still Dominates (for Now)
Freshness → live events, sports, breaking news.
Commercial intent → shopping, “buy now” searches.
Trust factor → users are still trained to “Google it.”
 
🚀 The Future of Search
Google is rolling out AI Overviews (Search Generative Experience).

Expect blended results: fewer clicks, more direct answers.

What This Means for Businesses
SEO traffic will shrink.
Paid ads (Google & Meta) will stay crucial.
Content must be AI-friendly → clear, authoritative, structured, and case-study backed.

👉 In short:
AI isn’t killing Google yet, but it’s reshaping how people find answers.
Think of it as: Google = library. AI = personal research assistant.

99Ads can help you find your way round the complex arena of AI, improve your search results and drive leads to your business.

Get in touch to find out more.