How to Use Google Maps Ads to Get More Local Customers

Feb 21, 2025

📍 How to Use Google Maps Ads to Get More Local Customers


If you run a local business, Google Maps is one of the most powerful (and underrated) advertising platforms. It puts your business right in front of people searching for your services nearby.

🔥 Why Google Maps Ads Are So Powerful
✅ Appears at the top of local searches (above competitors!).
✅ Only pays per click—you’re not wasting money on bad leads.
✅ Works for plumbers, electricians, florists, salons, and any service business!

 
🎯 How to Set Up Google Maps Ads in 3 Simple Steps
1. Set Up & Verify Your Google Business Profile
Before running ads, make sure your Google Business Profile is fully optimized.

💡 Checklist:
✅ Add high-quality photos of your business.
✅ Get at least 10+ Google Reviews (ask happy customers!).
✅ Use a clear business description with keywords like "Best Electrician in [Your City]."

 
2. Launch a “Local Search Ad” Campaign
Google lets you run Local Search Ads that appear above organic results when people search for services in your area.

💡 How to Set It Up:
✅ Go to Google Ads > New Campaign > Local
✅ Select “Get More Store Visits”
✅ Add your Google Business Profile so ads show directly on Google Maps

 
3. Track & Optimize Your Results
Once your ad is live, check Google Ads Insights to see:
✅ How many people clicked “Call” from your ad
✅ How many got directions to your business
✅ Which areas your ads are performing best in

💡 Pro Tip: If clicks are expensive, adjust your ad radius to only show in high-converting areas.

 
🚀 Want More Customers from Google? We Can Help!
At 99 Ads, we run Google Maps & Search Ads for just £99/month—no contracts, no stress!

✅ We handle setup, targeting & optimization.
✅ Free ad edits anytime.
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👉 Contact us to get your first ad preview FREE!